Digital Market Research Manager

Park Ridge, NJ 07645

Posted: 12/09/2019 Employment Type: Direct Hire Industry: Other Area(s) Job Number: 414

Job Description

Job Summary

The Market Research Manager is responsible for driving the marketing research discipline within the organization. This role will be responsible for selecting the appropriate research methodology and supporting techniques to meet the defined business objective. The Market Research Manager works closely with both external vendors and internal customers to drive research within the organization.

This is a unique opportunity to gain broad experience, have significant responsibility for a variety of projects and engage with key decision makers. The Market Research Manager will be responsible for driving marketing research design and studies. This role will assist the organization with gleaning data driven insights that lead to meaningful action.


NOTE: this resource needs to almost “ sell” their opinion/idea to the folks who have a difference of opinion

looking for an individual with a certain mindset.

A couple questions for you on this role:
  1. When you say difficult conversations, can you give me an example or two of what they might surround?

Difference of opinions, dealing with different type of individuals, etc. Need someone with some backbone.

Also Strong  Digital experience 

Reporting Structure:


The Market Research Manager will report to the Vice President of Financial Planning & Analysis as a part of the Financial Planning and Analysis team.


Key Responsibilities:
  • Drive marketing research within the organization, collaborate with the business to deliver best practice case studies to glean insights. Inclusive of but not limited to Segmentation Studies, Attitude & Usage Studies, Brand Positioning Studies, Packaging & Label Research, Advertising Research, Product Usage Tests, Product Claims Research, & Merchandising Research, Usability.
  • Develops market research strategies, designs studies to define market segments, and conducts competitive research and analysis
  • Analyzes market metrics for identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability
  • Applies and communicates marketing research design and analytics in meaningful ways to senior leaders, internal associates and other business stakeholders
  • Establishes overall research team direction and provides leadership and role clarity to research team members
  • Anticipates marketing opportunities through the analysis of concept testing results and proposes best-in-class solutions
  • Maintains the collection and analysis of relevant information concerning current and potential markets and competitors
  • Oversees the research of target markets, ratings, and market responses to programs and campaigns
  • Manages various vendors and works to ensure that consistent quality control and project objectives are met
  • Manage research tools and platforms for the team, and provide guidance to other groups
  • Develop and share best practice standards across the organization
  • Foster strong relationships with internal and external clients and facilitate the use of research as a differentiator including being personally client-facing and externally focused
  • Partner with marketing team & product development teams, manage product usage testing and associated research at our R&D facilities along with other locations on a regular basis. Report findings
  • Defines and tracks marketing research budget

Required Skills:
  • Minimum of 7+ years in an analytical role in Marketing, Business, Economic, Statistical or Digital/Social Media analysis
  • Knowledge of marketing principles, marketing analytics industry, including industry leaders, trends and changes
  • Ability to apply research results to the practical considerations of day-to-day Marketing and operational business challenges
  • Strong Excel/PowerPoint skills, Proficiency with Business Objects and other mining tools
  • Ability to communicate openly and honestly with colleagues and customers. Takes personal responsibility for the quality and content of the work, and complies with information confidentiality requirements where applicable
  • Ability to work in a rapidly evolving environment and quickly grasp new concepts by demonstrating and applying knowledge of these tasks timely and accurately
  • Establishes and maintains effective relationships by collaborating with customers by fully understanding and meeting their expectations
  • Seen as a team player that encourages collaboration and quickly gains trust and support of peers. Finds common ground and solves problems for the benefits of all
  • Excellent written and verbal communication skills with a high degree of accuracy and attention to detail
  • This position requires a minimum of 15% to 20% travel


Meet Your Recruiter

Jason Destro

Over 20 years’ of recruiting experience with hands-on recruiting and placement of I.T. professionals (Full Time, Temp 2 Perm, & Contingent) in the NJ/NY/CT/PA marketplace for a wide variety of today's demanding IT skill sets. Focused on delivering exceptional service by understanding client’s objectives and goals.

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